Product update: Better range reporting online

This post has been updated and was originally published April 2020.

As a company dedicated to supporting growth driven CPG brands with actionable, easy to understand ecommerce insights and analytics, we’ve developed a new feature called Availability; it provides automated availability insights.

The new reporting feature allows you to see product availability online at a glance across your category in a smart yet intuitive way. Read on to find out more.

Know when you’re online SKUs are out of stock

It should come as no surprise that being out of stock is a critical problem for any brand or retailer, online ecommerce is no different. Not only in the wake of the accelerated rise of online shopping but anytime: knowing when your products are delisted or out of stock online can soon become an advantage to your competitors. With availability reporting you can quickly see such challenges occurring so you can act fast and remain competitive online. Your brand might be stocking shelves for decades in store, but do you know how to translate this expertise to your digital shelves too?

How Availability works

This quick animation shows you our new feature in action. Simply hover over any retailer shown in our report and you’re able to check your product SKU’s availability instantly.

With clear colour coded indicators helping you visualise your current availability performance across your key retailers. You can even filter out retailers, brands or categories and save your settings for later.

As you can see Availability reporting is really straightforward to use within e.fundamentals platform. This way you get the most out of the data enabling you to drive profitable actions straight away.

Why out of stock (OOS) insights matter

Whether you’re a sales account manager or ecommerce professional, being on top of your digital shelf listings is crucial.

Here’s why:

• Shoppers can’t buy your products. As simple as it may sound, lacking visibility is one of the basics many brands need to have fixed; it is also part of our 8 fundamentals framework
• Avoid shopper frustration. By knowing where you have stock or availability issues in a retailer can help you plan effectively to avoid disappointing shoppers during their online shop. Unlike in store online shoppers are likely to brand switch to a competitor when they encounter a purchase barrier within individual items.
• Enable a holistic approach to your ecommerce strategy. In combination with our fundamental Winning Campaigns you’ll learn how quickly promotions are driving your products to go out of stock. Such instances can help you plan more effectively for future promotions or help identify trade up opportunities for your brand.
• Evaluate impact on search ranking. Our fundamental Easy to Buy lets you understand how your products are ranking across retailers. Linked with the Availability insights, you’d be able to evaluate the impact OOS has on your products’ page-1 share of search terms for your category.

Availability reporting within e.fundamentals will help you keep on top of your availability across retailers such as Amazon or any other retailer you need range reporting on. More so, you’ll be covering a key aspect of how to win online.