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The Marketer's Guide to Banner Display Advertising in Online Grocery

If you’re a brand marketer or eCommerce manager and you’re not yet thinking about banner display advertising for grocery retail,...


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Tags: eCommerce strategy, Brand Management

5 Sales Optimisation tactics to grow your digital shelf sales

The skill sets of commercial managers in the consumer packaged good (CPG) industry have to evolve fast to align with changing...


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Tags: eCommerce strategy, Key Account Management, Brand Management

How to build a stronger brand with eCommerce analytical tools, Part II

Never before have brand owners felt the need to discard their long term plans, roll up their sleeves and try to understand how to...


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Tags: eCommerce strategy, Brand Management

How to build a stronger brand with eCommerce analytical tools, Part I

As a brand owner selling through online retail websites like Tesco, Amazon and Walmart, now more than ever do you need retail...


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Tags: eCommerce strategy, Brand Management

What Is Digital Shelf Optimization?

Using Analytics to Boost Online Sales

Article Table of Contents

  • What is digital shelf optimization?
  • How digital shelf...

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Tags: eCommerce strategy, Brand Management

4 Digital Shelf Insights You Should Review Regularly

Brand Messaging, Stock Availability, Competitor Pricing, Competitor Promotions

Digital shelf insights refer to the understanding...


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Tags: eCommerce strategy, Brand Management

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